New Let It Roll 2025 summer collection: NEW HOME

Preparations for our biggest event of the summer – the Let It Roll 2025 festival – are in full swing, as is work on the new summer collection!

This year's theme can only be NEW HOME. The most loyal of you already know how strong emotions are associated with this theme. And we want to transfer these to every piece of clothing. Our goal is for every T-shirt, sweatshirt or cap to tell a story - about change, a new beginning and a place that becomes home for all of us.

How are festival collections created?

The whole process starts with a moodboard – a visual inspiration full of colors, motifs and fashion trends, which is based on the main theme of the given year. Maky and Týna follow current trends and together create the stylish basis of the collection. The moodboard then creates the first designs and ideas for our graphics – this moment is one of the most creative and fun.

Together with the graphics, every detail of all designs is coordinated – from colors, typography to small details in the illustrations. This year's collection bears the signature of two talented creators: Fanda Schwana and Kateřina Klímková aka Koramely , who brought personality, playfulness and visual exaggeration to it.

At the same time, the textile is selected and the details are coordinated: cuts, colors, embroidery, prints. Once everything is clear, it is necessary to prepare the order - from quantities and sizes to logistics, so that everything fits perfectly and nothing is left undone.

Once we send the designs to production, we move on to the next steps: preparing product descriptions, planning photo shoots, and working on the online store. Every detail has its place – from the atmosphere of the photos to correctly written texts.

And when the collection arrives? It's like a little Christmas 🎁✨. We unpack, check, prepare for the launch.

What can you look forward to this year?

The Summer 2025 collection will reflect a big change and a new beginning – exactly in the spirit of the NEW HOME theme. We combine current fashion trends with the typical Let It Roll identity. The designs will be colorful, playful, but at the same time full of meaning. You can look forward to, for example:

• iconic oversized cuts

• vintage washed effects

• limited embroidery and unique details

• strong color accents and minimalist pieces

• upcycle pieces

Whether you're going to Let It Roll for the first time or you've been a part of the Immortal Family forever - we believe that you'll find the right piece for you in the new collection. And that's the greatest reward for us - seeing our Immortalz proudly wear the pieces we create for them ♥️